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Excuse me, I'm quite new to the world of <a href="https://www.btcc.com/en-US" title="cryptocurrency">cryptocurrency</a> and I've come across the term "PR at crypto" but I'm not entirely sure what it entails. Could you possibly elaborate on what PR stands for in the context of cryptocurrency and what its key functions are? I'm interested in understanding how it differs from traditional PR practices and how it helps shape the perception of crypto projects and currencies. Additionally, I'd appreciate any insights you have on the challenges and opportunities that PR professionals face in this rapidly evolving industry. Thank you for your time and expertise.
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